Nico Miller

Over the past week there has been a lot of commotion over Wendy’s who first announced a ‘Dynamic Pricing’ initiative, then retrenched describing an initiative that sounded like either day-part pricing or discount automation. Announcing a ‘Dynamic Pricing’ initiative 6 months ago wouldn’t have created a firestorm, but circumstances have […]

Mike is CEO and co-founder of Extropy 360, which specializes in decision intelligence. As a data science expert and entrepreneur specializing in geo-spatial analytics & consumer demand patterns, he pioneered the use of data driven solutions in the restaurant industry. Mike has created multiple analytical methods for price, promotion, marketing […]