Changelog

SignalFlare Platform 2.0s — Now Live

Performance in Context: See Your Business Through the Lens of Market Dynamics

What's New

My Stores 2.0

Your portfolio intelligence hub — understand how all stores compare across supply and demand metrics.

New capabilities:

• Visit Share Percentage — See what share of FSR/LSR visits each store captures in its trade area. Filter to isolate top or bottom performers instantly.

• Sales Index Toggle — View your highest to lowest revenue stores with market context. Understand if performance is driven by market tailwinds or execution excellence.

• Strategy Quadrant Chart — All stores plotted by Purchase Power × Competitive Intensity with actionable strategy guidance for each quadrant.

• Visitor Demographics — Income, age, gender, and education breakdowns for any filtered store cohort.

• Interactive Deep Dives — Click any store dot for cannibalization data, demographic percentiles, and competitive positioning.

Neighborhoods 2.0

Your site exploration tool — discover opportunities and evaluate trade area dynamics.

New capabilities:

• Three-Metric Toggle — Switch heat maps between Affinity Index, Purchasing Power, and Guest-to-Restaurant Ratio.

• Store Location Overlay — Your stores now appear as dots on the hex map for spatial context.

• Multi-Hex Selection — Hold Cmd/Ctrl to select multiple hexes and see aggregated insights.

• Hex Insights Panel — Demand drivers, metrics, demographics, and day-part distribution for any selected hex.

GeoTargets 2.0

Your precision targeting tool — see where customers come from and what strategy to deploy.

New capabilities:

• Brand vs. Store Toggle — Switch between brand-level (all origins) and store-level demand visualization.

• Auto-Toggle on Selection — Filter to a single location and the map automatically shows that store's specific demand patterns.

• Origin Insights Summary — Addressable population, zips, and blocks with percentage comparisons.

• Quadrant Integration — Strategy guidance now directly in your targeting workflow.

• Export-Ready Lists — Block groups with lat/long for direct DSP upload.

How to Use It

1. Log into your SignalFlare dashboard — The new modules are live in your existing environment

2. Start with My Stores — Use the Visit Share filter to identify patterns among your top performers

3. Explore Neighborhoods — Toggle between metrics to evaluate trade areas around existing or potential sites

4. Target with GeoTargets — Export precision targeting lists based on actual customer origins

Key Insight

"You're running one national strategy across four completely different competitive realities. A Green quadrant store can handle 3.5 - 4.2% price increases. A Pink quadrant store needs different treatment. Same brand, different strategies."

What's Coming Next

Version 2.1 (January-February):

• Full Affinity Index integration with custom segment models

• Dedicated Cannibalization module

• Competitive radius visualization

• Block group demographic comparisons

Questions?

Your SignalFlare point of contact is available to walk you through the new capabilities. We recommend scheduling a 30-minute session to explore your specific portfolio.

Feedback? We are actively improving the experience every day, so please reach out to your account team with any praise, blockers, and ideas.

Release Date: Week of December 14, 2025