Changelog

From Invitation to Insights in Under 5 Hours: Self-Serve Onboarding + Redesigned Analytics Navigation

What's New

Self-Serve Onboarding

Get up and running on your own terms — upload your store locations, validate your data, and access analytics on day 0 of our new partnership.

New capabilities:

• Magic Link Sign-In — Receive an email invitation, click through, and authenticate instantly. No passwords to remember.

• Guided Welcome Experience — A quick introduction to SignalFlare's capabilities before you start setup.

• Self-Serve Store Upload — Download a simple CSV/Excel template, add your locations, and upload directly. The system validates your data in real-time.

• Automatic Data Enrichment — Your locations are automatically geocoded and enriched with our Demand Dynamics data.

• Ready Set Go — Modules unlock automatically when processing completes (typically under 4 hours).

Demand Dynamics UX Refresh

A completely redesigned analytics experience that flows from macro context to targeting action.

New capabilities:

• Reordered Navigation — Tabs now follow a natural analytical flow: BirdsEye → Neighborhoods → SpendMark → MyStores → DemandGen.

• Sticky Location Filters — Market, MSA, and geography filters now persist across all modules and are controlled via the top header. No more re-selecting your filters as you move through the platform.

• Page-Level Metrics — Measures like purchasing power and competitive intensity are now controlled per-tab on the right side of most modules, giving you more flexibility in how you analyze the data in each view.

• Enhanced Exports — New export tables and additional columns are now available across the platform.

Terminology Updates

We've updated naming to better reflect what each module or metric represents:

• Tracking Index is now BirdsEye to reflect the national, regional, and segment-level context it provides

• GeoTargets is now DemandGen as we continue to invest in it, helping users generate demand more efficiently

• Guest-to-Restaurant Ratio is now Guest-to-Restaurant Index to reflect the power of the metric as representing competitive intensity (not a strict ratio)

Cannibalization Data

Cannibalization insights have moved from MyStores to DemandGen, where they now enrich your customer origins analysis — giving you a complete picture of where demand is coming from and how your stores share traffic.

How to Use It

1. Check your inbox — If you're a new customer, you'll receive a magic link invitation to sign in.

2. Upload your stores — Head to Settings > Stores, download the template, and upload your locations.

3. Wait for processing — Your data enriches and syncs automatically (under 4 hours).

4. Explore Demand Dynamics — Start with BirdsEye for macro context, then flow through to DemandGen for targeting action.

What's Coming Next

Version 2.2 (February-March): Menu Uploader

• Self-serve menu template uploader

• AI-powered menu categorization

• Inline-editable menu item management

• Version control to track menu changes over time

Questions?

Your SignalFlare point of contact is available to walk you through the new capabilities. We recommend scheduling a 30-minute session to explore your specific portfolio.

Feedback? We're actively improving the experience every day, so please reach out to your account team with any praise, blockers, and ideas.

SignalFlare Platform 2.0s — Now Live

Performance in Context: See Your Business Through the Lens of Market Dynamics

What's New

My Stores 2.0

Your portfolio intelligence hub — understand how all stores compare across supply and demand metrics.

New capabilities:

• Visit Share Percentage — See what share of FSR/LSR visits each store captures in its trade area. Filter to isolate top or bottom performers instantly.

• Sales Index Toggle — View your highest to lowest revenue stores with market context. Understand if performance is driven by market tailwinds or execution excellence.

• Strategy Quadrant Chart — All stores plotted by Purchase Power × Competitive Intensity with actionable strategy guidance for each quadrant.

• Visitor Demographics — Income, age, gender, and education breakdowns for any filtered store cohort.

• Interactive Deep Dives — Click any store dot for cannibalization data, demographic percentiles, and competitive positioning.

Neighborhoods 2.0

Your site exploration tool — discover opportunities and evaluate trade area dynamics.

New capabilities:

• Three-Metric Toggle — Switch heat maps between Affinity Index, Purchasing Power, and Guest-to-Restaurant Ratio.

• Store Location Overlay — Your stores now appear as dots on the hex map for spatial context.

• Multi-Hex Selection — Hold Cmd/Ctrl to select multiple hexes and see aggregated insights.

• Hex Insights Panel — Demand drivers, metrics, demographics, and day-part distribution for any selected hex.

GeoTargets 2.0

Your precision targeting tool — see where customers come from and what strategy to deploy.

New capabilities:

• Brand vs. Store Toggle — Switch between brand-level (all origins) and store-level demand visualization.

• Auto-Toggle on Selection — Filter to a single location and the map automatically shows that store's specific demand patterns.

• Origin Insights Summary — Addressable population, zips, and blocks with percentage comparisons.

• Quadrant Integration — Strategy guidance now directly in your targeting workflow.

• Export-Ready Lists — Block groups with lat/long for direct DSP upload.

How to Use It

1. Log into your SignalFlare dashboard — The new modules are live in your existing environment

2. Start with My Stores — Use the Visit Share filter to identify patterns among your top performers

3. Explore Neighborhoods — Toggle between metrics to evaluate trade areas around existing or potential sites

4. Target with GeoTargets — Export precision targeting lists based on actual customer origins

Key Insight

"You're running one national strategy across four completely different competitive realities. A Green quadrant store can handle 3.5 - 4.2% price increases. A Pink quadrant store needs different treatment. Same brand, different strategies."

Questions?

Your SignalFlare point of contact is available to walk you through the new capabilities. We recommend scheduling a 30-minute session to explore your specific portfolio.

Feedback? We are actively improving the experience every day, so please reach out to your account team with any praise, blockers, and ideas.

Release Date: Week of December 14, 2025