SignalFlare founder Mike Lukianoff and co-founder Jayne Strickland joined moderator Melissa Doolin-Koehne for The SignalFlare Sessions, a conversation for restaurant leaders about pricing in an environment that keeps shifting underneath them. Inflation, tariffs, labor costs, commodity swings, and a consumer who has become far more selective have all made the question harder than whether to take price. It is where, when, how much, and how to do it without giving up traffic.

They get into what surprised them about consumer behavior this year, why taking whatever price everyone else is taking has become a risky default, and how far down the decision should really be made, whether that is the brand, the market, the category, or the individual item. They also cover the earliest warning signs that price is starting to cost you demand, the brands that turn out to have more pricing power than they realized, and where AI actually changes a pricing decision instead of producing another report. The session closes with a lightning round on the most overrated and most underrated pricing metrics.